I occasionally post updates on this blog about how many followers I have, how many posts I have written, and whether or not I have had a lot of views, or hardly any. Although I am not obsessed with statistics, I do find them interesting, especially when my blog is viewed in a very unusual country. (Bhutan, anyone?) I never cease to be amazed at the diversity of the blogging community, and that is only those writing in English.
A couple of days ago, I received a ‘like’ from someone. As is my habit, I checked out her blog, to see what it was like. It was an accomplished and well-established blog, with diverse articles, lots of photos, and many reviews. I noticed a stats counter in the margin. I could hardly believe my eyes when I read the figures. She has 40,000 followers. That’s forty thousand! Average daily views exceed 12,000, over half as many as I have ever had, every day. This got me quite excited, and I set about trying to find blogs with similar heavyweight stats. I found a few with more than 50,000 followers, and one with 107,000. I found another blog with daily views in excess of 25,000, and two separate pages of blog awards, requiring their own category.
These were all based in the USA. One was religious, and two of them were about American sports. I won’t bother to show links to them, I think they are doing well-enough as it is.
Looking deeper into this subject, I had to wonder why a blog with 40,000 followers is only getting 12,000 daily views. What happened to the other 28,000 followers? Is it just that they cannot be bothered, or have they never really actually followed the blog, just added a follow, and moved on? Is the blogger just adding a like to every post published anywhere, in the hope of generating return traffic perhaps? Then there is the housekeeping issue. Do they ever reply to what must be hundreds, if not thousands, of comments? No doubt views at this level must generate some income, in one shape or form, but how do they manage that amount of time at the keyboard.? Do they have a team, or an assistant?
I can only imagine that these mega-blogs are no longer just blogs. They have transcended blogging, and the reasons that most of us blog in the first place. They are jobs, a source of income, pure and simple. This discovery, and the small amount of research, actually made me feel quite good about my own blog. I never wanted it to be a job. It is exactly what I hoped it would be.