I rarely use Twitter, to be honest. It all pours in so fast, I just cannot keep up with it. Although I follow quite a few people, mostly fellow bloggers, I am lax in remaining abreast of what they are tweeting. There was a time when I felt a little guilty about this. After all, if I took the trouble to follow someone, then I should make the effort to read what they are tweeting, surely? I just don’t have enough spare time to do this, regrettably. I don’t use portable devices for accessing the Internet, so I am restricted to occasionally checking into Twitter on the PC. As Twitter is such a fast social media platform, the streams of stuff have to be seen to be believed. As fast as I scroll through the messages, dozens more are appearing at the top.
As a result of my sporadic activity, I have only 87 followers, even after all this time. I don’t mind that in the least, as I really only use Twitter to publicise my blog posts, and I never intended to be a real ‘player’ in the Twittersphere. Nonetheless, I am very grateful to be the beneficiary of numerous re-tweets, kindly arranged by some very nice followers of my blog. The potential audience for these tweets is huge. As they are constantly re-tweeted or liked, the number of people who might see them grows exponentially. This does not result in many views of the blog posts though. Clicks from Twitter are listed in the admin dashboard, and in my case they rarely amount to more than a handful a day. This does not mean that I am ungrateful, far from it. I am honoured to have such good friends, and pleased to see any further exposure of my blog.
I made one of the rare visits to my Twitter account today, and noticed that I had received a message from Twitter itself. This was by way of a statistical review of one month of activity on my account. I clicked the link, and tried to make sense of the graphs and information. It appears that I have enjoyed over 1,000 views of my account since the beginning of July. This increased to 2,000 over a 28-day period. Delving further into the graphs provided, the real results of all this activity became plain to see. An average daily figure of just 1 click on a link, and 2 re-tweets. Likes were better, with 9 likes a day during the same period. According to Twitter, this translates to what they call an ‘Engagement Rate’ of just under 3% for the month. I take this to mean that only that percentage of the 1,000 views was acted upon by the readers in some way.
Despite these low numbers, I am encouraged. They mean that at least 30 people have viewed, re-tweeted, or liked tweets on my account. Considering my own lack of engagement, and the fact that I have so few followers, that is more than acceptable to me. So what is the point of this post, and my listing of these figures that mean little or nothing to anyone who is not beetleypete? The conclusion is that it is worth publicising your blog on Twitter, even if you are not currently a user of this platform. If you already enjoy tweeting, then make sure that you include the Twitter button on your blog, and activate the link on your dashboard. If you can, thank anyone who re-tweets, and do the same for them when you get a chance. Every little helps, even 3%.